Let The Ideas Flow

See My Work
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Creative Strategy Icon

Creative Strategy

I help you develop clear, consistent messaging that reflects your unique personality and resonates with your audience.

On-Camera Coaching Icon

On-Camera Coaching

I coach you to be confident and compelling on camera, for commercials, interviews, and social content.

Creative Content Icon

Creative Content

I help develop memorable names, taglines, and content ideas to keep your messaging cohesive and creative.

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Creative Strategy & Brand Storytelling

I’ve been dreaming up ideas — and turning them into businesses — since I was 17. What I’ve always loved most is the beginning — the creative process: coming up with the name, tagline, logo, and marketing materials. Nothing excites me more than seeing my ideas come to life.

Whether you’re launching something new or need a fresh set of eyes on what you’ve got, I give business owners and startups creative guidance — from big picture ideas to tiny details that matter.

Below are samples of my work.

Vending Brochure 1
Vending Brochure 2
SodaLicious Card 1
SodaLicious Card 2
tommy-website
franks
Swish
Fintastic
web-ad
web-ad
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On-Camera Coaching | Spokesperson

Whether you’re in front of the camera for a product commercial, corporate video, or live event, my job is simple: to make you feel comfortable, confident, and ready to be yourself. With over 10 years of experience as a TV personality, I’ll help you find your voice, deliver your message with ease, and make sure your presence is memorable.

Ways I can help you
  • Media Coaching for Executives & Business Leaders – We’ll hone your presence so you can deliver your message with ease and impact.
  • Hosting or Moderating Live Events – Bring energy and presence to any stage or event.
  • Crafting & Fine-Tuning Your Speeches – Whether it’s for a big presentation or a key note, I’ll help you craft a message that really sinks in.
  • Spokesperson for Products, Commercials & Corporate Videos – Let’s make your brand shine with an authentic, engaging personality.
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Creative Content

I don’t just write stories for the camera—I create content that makes people want to keep watching, keep reading, and stay engaged. Fast. Funny. Thoughtful. Smart. I bring heart and humor to every story.

Beyond breaking the mold of conventional TV news with offbeat, memorable segments, I’ve also created original online content with a distinct voice. Years ago, I launched a satirical blog called Silly Soft News™—news that’s so soft, it’s almost impotent™.

The idea came out of nowhere—the best ones do. I was watching TV when the name popped into my head. Minutes later, I was at my computer, cranking out fully-formed stories from scratch. No prep. No notes. Just pure instinct. I wrote over 30 articles in a few short weeks, blending 95% imagination with just enough real-world detail to make them plausible (and hilarious).

Within three weeks, my stories went viral. Eventually, they were being plagiarized by webmasters all over the globe—copying the stories, changing the bylines, and not linking back. I didn’t mind giving the laughs away for free, but I do mind people taking credit for my work. I enjoyed the ride, but eventually, it was time to close the amusement park.

I can come up with fresh content on a dime. Whether it’s marketing copy, brand messaging, or pure comedy—I know how to find the right tone, and I know how to make it stick.

Here are a few of my favorite stories:

Strawberry Section of Ice Cream Feeling Neglected

Framingham, Massachusetts

Silly's Soft News Image 1

Iconic ice cream brand having a meltdown

You scream, they scream, we all scream for ice cream. But not for one flavor that is crying foul. Strawberry, the long-time companion of chocolate and vanilla, is sick and tired of being outshined.

"C'mon, let's be honest. Everybody takes a cursory taste of me when they open the container. But then they go for all the chocolate and vanilla until I am left at the very end, alone in the box. How do you think this makes me look?" remarked Strawberry.

It is apparent from Strawberry's lawyers that he wants to end the partnership with the other two flavors.

When Breyer's CEO James W. Nolan was asked about the possibility of discontinuing their famous Neapolitan brand, he said, "I would hate to lose what has become an iconic brand for our company. But I do respect Strawberry's wishes and hope to keep him within the Breyer's family."

- Silly's Soft News™, your silly news source...updated whenever we are feeling particularly silly.™

Balloon Regrets Fleeing Little Girl's Hand

Mason, Ohio

Silly's Soft News Image 2

A balloon causes mayhem and heartache

It was a fun day at the Kings Island Amusement Park for little Marina Collins and her family. She had ridden the Tea Cups, taken a train ride on the K.I. & Miami Railroad, and a fun splash down ride in White Water Canyon.

Marina ate hot dogs and cotton candy. And her mommy bought her a pretty blue balloon that she tied around Marina's wrist. It was turning out to be a day that kids dream about.

After a long day at the park, the family walked to their car. Then Marina's joy turned to tragedy. Marina, curious about what would happen if she untied the balloon, found out. Within seconds the balloon went sailing into the air. Marina screamed.

Her father, an ex-Navy Seal, jumped as high as he could, but it was too late. The balloon was at least 30 feet in the air at that time. "Someone call 911!" shouted another park-goer.

Police and an ambulance were on the scene within minutes. "There was nothing we can do at this time. That balloon has enough helium to stay aloft for 3 or 4 days. I feel bad for the little girl. It's a hard lesson to learn," said Sergeant Fuller of the Mason Police Department.

Marina was inconsolable at the time. She was brought to the ambulance where she was given Valium and a Juice Box.

We asked local balloon psychologist, Dr. Barbara Betters why these instances keep happening. "These balloons really have no kind of life. They get inflated with helium and chained down by a string. The truth is that these balloons will do whatever they can to escape. If they get a chance to make a break for it, they will. They are very narcissistic, very full of themselves, and think they will live forever. They don't realize the trauma they can cause some of these children."

The deflated balloon landed on a farm 2 days later in the neighboring city of Forest Park, 12 miles away. When the balloon was asked about the incident, it said, "I just had the irresistible urge to take flight. I didn't mean to upset the little girl. I just wanted the chance to live. But thinking about it now, I wish I could have spent some time getting to know her. Now I feel just empty inside."

- Silly's Soft News™, your silly news source...updated whenever we are feeling particularly silly.™

It's Hip to Be a Square Root

Stockholm, Sweden

Silly's Soft News Image 1

Professor wins Nobel Peace Prize

No one ever said that math was easy. Well...unless their name is Fritz. It was no surprise to the mathematical community when Professor Fritz Von Schitz was awarded the Noble Peace Prize in Stockholm Sweden Saturday evening for his excellence in teaching.

Professor Von Schitz or as his friends like to call him, "Schtizie" developed a unique method for his students to learn algebra.

It was 1986- a time for stone-washed jeans, Chernobyl, and Huey Lewis to release Fore. "I couldn't resist. I was swept up in the muse of what was Huey Lewis before I knew it," Von Schitz exclaimed.

A third period high school algebra 1 class, a student was caught listening to a Sony Walkman. Before the student could snap his fingers to the beat, the professor confiscated the personal audio player. That's when the master of mathematics, the arbitrator of algebra got hooked on Huey.

"I took the player home and listened to the single Hip To Be Square over and over again. By the time I arrived to my classroom the following Monday, I could not conceive of teaching without Huey." That is when a light bulb went off in the young professor's mind. From that day forward, he combined music with math.

"I like the classics- Huey, Pat Benatar, Journey. But I have experimented with Metallica and Pantera and that Snoop Dogg character. But it gets the kids too crazy and all they want to do is fuck!"

Silly's Soft News™, your silly news source...updated whenever we are feeling particularly silly.™

Local Mime Behind Real Bars

Bagenville, Georgia

Silly's Soft News Image 2

Mime is involved in a melee

For years, Bagenville's premiere mime, George "Get me out of this Box" Druthers has been badgering audiences with his act.

You could always expect him to follow you through the Town Hall district doing the rope, the lean, eating imaginary hamburgers, and of course, his finale, trapped in a box.

Whether you wanted him there or not, he has been as much a fixture to Bagenville as the Brass Tulips that adorn the courthouse lawn.

But a terrible shouting match between Druthers and his longtime lover, Marcel Moskowitz has landed the famous mime in jail.

When Druthers arrived at his apartment late Saturday evening, smelling of musk oil, he was confronted by Moskowitz. Moskowitz, who has always been a staunch supporter of Druthers, was infuriated by a recent addition to the act.

"His fake rope tricks were lame!" said Moskowitz. "And don't get me started about the invisibility cloak. It's absurd!"

In an effort to cool down, Druthers, known for his famously silent ways, was said to have struck back- with both fists. Not one sound was uttered during the entire episode, except for Druthers hurling an imaginary chair at Moskowitz. When the police arrived at the scene, both men were taken to jail. Druthers for "assault" and Moskowitz for "screaming like a cat in heat".

Authorities were unsure what happened next but believe that Druthers and Moskowitz are working toward a resolution. Stay tuned for more updates!

Silly's Soft News™, your silly news source...updated whenever we are feeling particularly silly.™

Priest Wins Fishing Tournament; Catches Holy Mackerel

Traverse City, Michigan

Silly's Soft News Image 1

A holy war erupts on Lake Michigan

Traverse City has become a hot destination spot during the summer. It's fame reaches wider than the National Cherry Festival and its plentiful wineries.

It is also referred to as Michigan's Golf Coast, but the biggest attraction this Summer was on Lake Michigan Wednesday morning, as Father Earl Knickers caught a whopping 40 pound mackerel, breaking the old record set 3 years earlier by "Shitlips" McGee for a 38 pounder.

After a 2-hour battle with the fish, Father Knickers, on what seemed to be a fruitless attempt, looked up to the heavens, gave a wink, and with all his might, hoisted the fish from the deep blue waters onto his boat. "It was a dream come true," said the priest. "I have given so much in my life and have asked for so little. But this is something I needed for me," remarked Father Knickers.

Moments before the fight between the priest and the fish ended, other participants had seen the priest in a verbal altercation with the fish. One fisherman, Mark Elios described the scene, "He was doing battle with the fish, when all of a sudden he went on a tirade yelling 'Get the fuck in this boat! I've given up meat on Lent and having sex with women! I'm not giving this up! Come here, you gilled bastard!'"

After the news of the priest's ruckus on the water hit the dock, he was cheered by a few and booed by others. "There are children here!" yelled one of the mothers at the contest.

A short time later, the mackerel, hanging upside down on the dock, voiced his disapproval saying "It's bad enough that he tricked me with bait, which tasted terrible by the way, then yanked on me for God knows how long, but then he berated me in front of everybody. I am more upset about that, than being gutted open in a few minutes." The mackerel then called over the judges of the contest to file a grievance.

"I empathize with the fish, but I checked the rule book and there is nothing about disqualification for foul language," said Tim Reilly, a local judge at the competition for the past 8 years. After snapping a few pictures for the local newspaper and signing a few autographs, Father Knickers grabbed a bottle of champagne, fashioned it as a fish mallet and knocked the mackerel into next Tuesday. We'll have more on the mackerel's condition Wednesday.

- Silly's Soft News™, your silly news source...updated whenever we are feeling particularly silly.™

NASA: Saggy Pants Problem Tied to Earth's Gravity

Washington, DC

Saggy Pants Problem

The truth about saggy pants exposed

It seems like just 345 years ago, Sir Isaac Newton was sitting under a tree, sipping a Caramel Macchiato, and doing a Sudoku puzzle when an apple fell on his head compelling him to realize his Laws of Universal Gravitation.

In what seems to be such a simple principle, has managed to escape and baffle physicists for the past 2 decades. "Sagging," refers to a style in which a person wears their pants below their waist exposing much of their underwear.

It was originally believed to have derived from inmates in prison, who were not allowed to wear belts, in fear that they would hang themselves. It was then adopted by the hip-hop culture, then spread throughout urban, suburban, and rural areas, to all races.

In recent years, municipalities have been clamping down on Sagging, stating that the youth of this country have become so lazy and defiant, that they refuse to keep their pants up.

In June of 2007, the Town Council in Delcambre, Louisiana passed an indecent exposure ordinance against people who wore their pants saggy.

As time goes on, pants have been sagging lower and lower, inching their way to the point where teenagers in Brooklyn, NY have been literally walking down the street with their pants around their ankles.

We spoke with State Senator Adams who had this to say, "Residents are furious, and they demand justice! We can't sit back another minute and let these pants get any lower! Before you know it, it will be winter. We can't have our kids walking around in the snow without pants. We want answers, damnit!"

One Brooklyn teenager, a member of the notorious gang, the 6th Street Shannigans, Juan Carlos Greenberg, had this to say, "We ain't doin' nothin', man! What is this guy's trip? I am not my pants keeper. That's just how we roll, Dog."

One person has heard the cries, and is now playing an active role in solving the epidemic. His name is Charles Wheatley, an Astrophysicist for NASA. Wheatley, who has been working on the problem for the past 3 years, believes he has found a scientific explanation.

At a press conference at NASA's headquarters this morning, Wheatley stated, "After hundreds of tests, I have found the cause for sagging pants. There appears to be a definite link between sagging pants and gravity. The problem is more universal than we thought. If we were on the moon, the pants wouldn't sag, but the minute that we enter the Earth's atmosphere, the pants head straight to the ground in a fashion that is consistent with Newton's Gravitational Law that gravity equals 9.81 m/s^2. It really isn't the youngster's faults. The only way to combat the force of gravity is an equal, opposite force. The only way to achieve that is either by people holding their pants up, or to take more desperate measures, a belt."

At this time, lawmakers will have to cool their heels until a reasonable solution can be dealt out. In the meantime, some religious and political leaders, not satisfied, are calling for the Government to take more proactive measures by building an anti-gravity machine.

President Obama acknowledged the request today stating, "I understand America's frustration with saggy pants, but if we solve that by doing away with gravity, we'll have to nail everything else down. And that would be a huge pain in the ass."

Silly's Soft News™, your silly news source...updated whenever we are feeling particularly silly.™

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About Me

Blue Shiny Graphic

Hi, I'm Jeff Robbins,

While other kids were playing with toys, I was coming up with slogans for my dad’s industry trade shows — when I was five. I’ve always been creative. I don’t just think outside the box — I toss the box away.

Whether it’s naming a product, service, business, or tagline… tightening up a brand message… or rethinking the aesthetic and feel of a brand — I’m always imagining, creating, and analyzing. My brain is an idea factory, and it doesn’t have an off switch. And let me tell you, trying to fall asleep at night is a real pain in the ass.

I am highly intuitive and empathetic. I naturally see things through the eyes of the customer — always thinking about what works, what doesn’t, and how to create a memorable and seamless experience for the customer that keeps them coming back for more.

I’ve always followed my passions — whether it was launching small businesses, acting in commercials, industrial films, and infomercials, or becoming a TV personality… or simply being paid for my ideas. I love creativity. I love autonomy.

With all kidding aside, I pride myself on having the highest level of professionalism. I always take my work seriously — as if it were my own company. I’m prompt, responsive, and dependable. I’m easy to work with, honest with feedback, and work tirelessly until you’re happy with the results.

Whether you’re looking for creative input for your business, on-camera and live performance coaching, a spokesperson, content creation, or a creative | brand strategist — I’m here for you.

When my brain is not spitting out ideas like a computer chip, I enjoy watching movies and TV, poker, driving fast, blasting music, or hopping on a motorcycle. And I’m a bit of a risk taker. Case in point: during COVID, I got my private pilot’s license. I still can’t believe I flew an airplane all by myself. God, that was terrifying! What was I thinking? I’m not a bird.

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JEFF ROBBINS

📍 Delray Beach, FL 📞 561-404-7668 jeff@jeffbrainstorms.com 🌐 JeffBrainstorms.com
CREATIVE STRATEGIST | BRAND STORYTELLER | ON-CAMERA COACH
MY BRAIN IS AN IDEA FACTORY

I not only think outside the box—I toss the box away. I am driven by fresh, original ideas and the thrill of seeing them come to life.

I bring a rare mix of intuition, creativity, and rapid ideation, honed through years as a TV personality and entrepreneur. I have an innate ability to see things through the eyes of the customer, instantly identifying what works and what doesn’t—whether in messaging, branding, customer experience, or content strategy.

I can walk into a business and quickly pinpoint gaps in messaging, branding, and customer experience, then generate ideas that align with their brand’s voice, tone, and audience. My creative instincts are fast, bold, and rooted in authenticity and originality.

CORE EXPERTISE

  • On-Camera Coaching & Media Training
  • Naming, Branding & Taglines
  • Content Creation (Web, Video, Ads)
  • Messaging Strategy & Brand Positioning
  • Creative Direction & Idea Development
  • Customer Experience & Brand Consistency

CREATIVE CONSULTANT

Independent Consulting | 2022 – 2024
  • Helped small business owners and startups craft compelling brand messaging and content.
  • Developed naming, branding, and storytelling strategies to establish a clear identity.
  • Guided clients in customer psychology and creative direction to ensure messaging consistency.

TV BROADCASTING EXPERIENCE

WTXF FOX 29 Philadelphia | 2018 – 2021
Weekend Meteorologist
  • Co-hosted Good Day Philadelphia Weekend and filled in on weekday newscasts.
  • Assisted with severe weather and breaking news coverage.
WGNO ABC New Orleans | 2012 – 2015
Weeknight Meteorologist / Feature Reporter / Co-Host
  • Regularly created and delivered live and taped field segments.
  • Originated the Hump Day Happy Hour segment.
WPMT FOX 43 York, PA | 2010 – 2012
Morning Meteorologist / Host
  • Created Facebook Fan Shout-Outs to drive real-time engagement.
  • Hosted a weekly sales segment called Just Pay Half.
  • Known for skits, surprises, and spontaneous creativity.
WFTX FOX 4 Fort Myers | 2006 – 2008
Morning Meteorologist / Feature Reporter / Co-Host
  • Created an award-winning feature series, Jeff’s Jobs.
  • Delivered live weather and traffic reports.
  • Interviewed guests, read entertainment stories, interacted with live feature reporter.
KMEG CBS Sioux City, IA | 2005 – 2006
Morning/Noon Meteorologist
  • Delivered live weather reports for morning and noon newscasts.

ENTREPRENEURIAL EXPERIENCE

Soda… Licious Vending | Owner | 1995 – 2005
  • Created all branding, naming, brochure design, and marketing packages.
  • Built a loyal base of office, warehouse, and factory clients.
Fintastic Aquatic Services | Owner | 1991 – 1994
  • Created a niche aquarium leasing business for professional offices.
  • Designed branding and all marketing materials.
Shine Auto Detailing | Owner | 1987 – 1994
  • Built a successful auto detailing business while in high school.
  • Created and managed all advertising messaging and direct mail campaigns.